Privacy Policy

Last Updated: 03 December 2025

UK Wholesale Trading Ltd (“we”, “us”, “our”) operates the website ukwholesaletrading.com and is committed to maintaining the highest standards of privacy, data protection, and transparency.
This Privacy Policy explains in detail:

  • What Personal Data we collect

  • Why we collect it

  • How we use it

  • How long we store it

  • Who we share it with

  • What rights you have under UK GDPR

  • How you can control your information

By accessing or using our website, products, or services, you agree to this Privacy Policy.

 

1. Who We Are

Business Name: UK Wholesale Trading Ltd
Website: https://ukwholesaletrading.com
Role: Data Controller (we decide how and why your data is used)
Registration Number: 08944137
Registered Address: 37-43 Gorst Road, Park Royal, London NW10 6LA

We are responsible for ensuring that all Personal Data we collect is:

  • Processed lawfully

  • Stored securely

  • Not used for any purpose beyond what is explained here

  • Deleted when no longer required

 

2. Definitions

To help you understand this document:

GDPR: The General Data Protection Regulation (EU 2016/679) incorporated into UK law.
Personal Data: Any data that can identify an individual (directly or indirectly).
Processing: Anything that happens to your data — storing, collecting, emailing, deleting, organising, analysing.
Data Controller: The organisation responsible for deciding how personal data is used (UK Wholesale Trading).
Data Processor: Any third party that handles personal data on our behalf (e.g., delivery companies, payment providers).

 

3. Types of Personal Data We Collect

We collect multiple categories of Personal Data as part of operating our business and fulfilling customer orders.

A. Information You Provide Directly

You provide this data when:

  • Creating an account

  • Placing an order

  • Filling out a contact form

  • Requesting customer support

  • Emailing us directly

  • Subscribing to newsletters

This data may include:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Delivery address

  • Order history

  • Account login details

  • Any message or information you submit

This information is essential to process orders and provide customer support.

B. Information Collected Automatically (Cookies & Tracking)

When you visit our website, we automatically collect technical data such as:

  • IP address

  • Device type and identification

  • Browser type and version

  • Location (country/region)

  • Pages visited

  • Time spent on each page

  • Products viewed

  • Click behaviour

  • Shopping cart interactions

  • Referral source

This helps us:

  • Improve website performance

  • Detect technical issues

  • Understand customer shopping behaviour

  • Prevent fraud

  • Run analytics and marketing campaigns

Cookie Management

You can manage cookies via your browser. Disabling cookies may affect website functionality (e.g., checkout might not work correctly).

C. Payment Information

Payments on our website are handled by secure third-party gateways such as Barclays Bank &  Klarna.
We do not store full card details.

We may store:

  • Payment status

  • Transaction reference

  • Fraud risk scores

  • Billing information

All payment data is handled in compliance with PCI-DSS standards.

 

4. How We Use Your Personal Data (Detailed Explanation)

We use Personal Data for the following purposes:

A. Order Processing & Fulfilment

To complete your purchase:

  • Validate and confirm orders

  • Process payments

  • Prepare items for dispatch

  • Send delivery updates

  • Provide invoices and receipts

  • Handle returns and refunds

This processing is necessary for the performance of a contract.

B. Customer Account Management

We store data in your account so you can:

  • Track orders

  • View your order history

  • Save addresses for future orders

  • Manage preferences

  • Access support

C. Customer Support & Communication

We use your data to:

  • Respond to inquiries

  • Resolve issues

  • Provide product information

  • Communicate via email, SMS, or phone

D. Marketing & Promotional Communications

If you opt into marketing:

  • We send newsletters

  • Product updates

  • Discount offers

  • Back-in-stock notifications

  • Abandoned cart emails

You can unsubscribe at any time.

E. Brevo Email Marketing (Detailed Section)

We use Brevo (Sendinblue) for newsletters, automated emails, and marketing campaigns.

Data stored in Brevo includes:

  • Name

  • Email

  • Interaction behaviour (email opens, link clicks)

  • Subscription status

Brevo complies with strict data protection standards and stores data securely within the EU.

We never send unsolicited emails.

F. Analytics & Behaviour Tracking

We use analytics tools to understand how visitors use our website.

Google Analytics

Collects:

  • Page views

  • Time spent on site

  • Traffic sources

  • Device & browser info

  • Conversion tracking

  • Behaviour flow

Google may store data in the US or other regions using GDPR-approved safeguards.

Meta Pixel (Facebook Pixel)

Meta Pixel helps us:

  • Measure ad performance

  • Create custom audiences

  • Retarget visitors on Facebook/Instagram

  • Track website events (add to cart, purchase, etc.)

Meta may collect behavioural data in line with their privacy policies.

G. Fraud Prevention & Security

We use tracking and device information to detect:

  • Suspicious transactions

  • Repeated failed login attempts

  • Unusual account activity

  • Potential card fraud

 

5. Legal Basis for Processing

We process Personal Data under:

1. Contractual Obligation

To complete your order, process returns, and manage your account.

2. Legitimate Interest

To run the website, improve services, monitor analytics, and prevent fraud.

3. Consent

For marketing emails, cookie tracking, and promotional activities.

4. Legal Obligation

We retain certain data for tax, audit, and accounting purposes.

 

6. Data Retention (How Long We Keep Your Data)

We keep data only as long as necessary:

  • Unsuccessful enquiries: deleted within 3 months

  • Successful purchase: order data stored for 6 years (legal requirement)

  • Marketing data: stored until you unsubscribe

  • Inactive customer accounts: may be deleted after a period of inactivity

  • Analytics data: stored according to Google/Meta retention settings

After expiry, data is securely deleted or anonymised.

 

7. Sharing Your Personal Data

We share your Personal Data with carefully selected and trusted partners, including:

Delivery partners:

To deliver your orders (Royal Mail, DPD, Evri, DHL, etc.)

Payment processors:

Barclays Bank,  Klarna

Marketing platforms:

Brevo (email marketing)

Analytics platforms:

Google Analytics, Meta Pixel

We never sell your Personal Data.

Where data is transferred outside the UK/EEA, we use:

  • Standard Contractual Clauses (SCCs)

  • Adequate protection agreements

  • GDPR-compliant safeguards

 

8. Your Rights Under UK GDPR

You have the right to:

✔ Request a copy of your data

✔ Correct inaccurate information

✔ Request deletion of your data

✔ Withdraw marketing consent

✔ Restrict processing

✔ Transfer your data to another provider

✔ Object to processing

✔ Lodge a complaint with the ICO

We respond to all requests within 30 days.

 

9. Account Deletion Process (Detailed)

You may request deletion of your UK Wholesale Trading account.

When you request account deletion:

  1. We verify your identity

  2. Your account login details are erased permanently

  3. Your saved addresses are removed

  4. Marketing preferences are deleted

  5. Analytics identifiers linked to your profile are reset

  6. Order history is retained only if legally required

  7. The process is completed within 30 days

To request deletion:
📧 Email: info@ukwholesaletrading.com

 

10. New Purposes for Data Use

If we need to use your Personal Data for a new purpose not covered in this policy:

  • We will update this document

  • Notify you before the change

  • Request consent where required

 

11. External Website Links

Our website may include links to external websites.
We are not responsible for their privacy practices.
We recommend reading their Privacy Policies before providing Personal Data.

 

12. Contact Us

For data access, requests, complaints, or account deletion:

📧 Email: info@ukwholesaletrading.com
🌐 ICO Website: www.ico.org.uk

 

13. Updates to This Privacy Policy

We may update this Policy occasionally.
If we make major changes, we will notify you on the website or via email